CREATING A VISTOR AND CUSTOMER COMMUNICATION
An established internationally-renowned North Yorkshire tourist attraction, with award-winning products sold through a collective of courtyard shops.
To create a visual customer communication system to navigate the visitor around the courtyard shop. The creation of on in-store POS system to showcase the provenance of the local produce sold.
Understanding the challenges faced by the first-time and repeat visitor(s) and also the courtyard shop managers to create a customer experience throughout the various shops.
The creation a modular system, designed to be cost effective in its print production. We also developed a design that incorporated an element of the location on each and every piece of POS, POP and signage.
• Retail POS design