BUILDING A NEW
FMCG RETAIL BRAND
A new organisation with the ambition to be East Yorkshire’s “Go To” mobility product retailer, and service provider.
Create a brand with warm and friendly personality. Driving sales and customer footfall into their three stores. Engaging with customers and building loyalty and referrals.
By understanding their defined two customer markets, to create the perfect brand. Implementation of this consistently across all customer touch points.
Video production, weekly press advertising across all local publications and door drop campaigns, with matching digital and social engagement, with in-store events promotions.
Established the brand as the retail leader of mobility products across East Yorkshire. Delivering and exceeding sales growth targets.