The Client

An established food production company who developed on a free-from, all-natural nutritious bar formula.


The Brief

To create a packaging concept to reflects all the goodness and simplicity the new snack bar would offer into this competitive marketplace. A bold and strong concept that would appeal across a diverse and mixed target customer base. To make an impact on-shelf from the local newsagent through to the multiple store food retailer.


The Process

Understanding the clear health benefits and who the wide-ranging audience would be. A tasting session to fully appreciate the positive flavour and qualities of this all-natural bar.


The Result

The creation of two distinct graphic routes and naming conventions. Bold and clear packaging styles, that would translate easy for in-store, on-shelf, eye-catching displays.


• Brand and concept packaging designs

• Marketing

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+44 (0) 7854 615 030

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Loveday Media Ltd

The Media Centre, 7 Northumberland Street, Huddersfield, West Yorkshire HD1 1RL

Company registration number 109 717 86

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