The design is geared more towards the feminine consumer.
CREATING A NEW SNACK BAR BRAND
An established food production company who developed on a free-from, all-natural nutritious bar formula.
To create a packaging concept to reflects all the goodness and simplicity the new snack bar would offer into this competitive marketplace. A bold and strong concept that would appeal across a diverse and mixed target customer base. To make an impact on-shelf from the local newsagent through to the multiple store food retailer.
Understanding the clear health benefits and who the wide-ranging audience would be. A tasting session to fully appreciate the positive flavour and qualities of this all-natural bar.
The creation of two distinct graphic routes and naming conventions. Bold and clear packaging styles, that would translate easy for in-store, on-shelf, eye-catching displays.
• Brand and concept packaging designs